Case Study: Wondergrass Australia

The Challenge

With Australia’s climate becoming ever more unpredictable, gardeners across the country are looking for ways to ensure their gardens look great rain, hail…or drought. Wondergrass enlisted Adstract Art’s help to create a strong visual identity and help promote their range of quality synthetic grass and turf products.

The Solution

Adstract Art first created a strong visual identity, incorporating a ‘W’ made from blades of grass and a clear rendering of the company name, which was then incorporated into the company’s print advertising and online presence. As well as a strongly branded, easy to navigate website with ‘click throughs’ to dealers across Australia, this extended into a specially designed Facebook promotion to generate recommendations and enquiries. Simply by ‘liking’ the Wondergrass Facebook page, customers were eligible to receive a $50 rebate on their next Wondergrass purchase through an authorised reseller. Point of sale materials, including product display stands, have also been designed to help build profile and carry the branding through to the point of purchase.

The Results

The eye-catching visual identity has significantly increased market awareness of the Wondergrass brand, while the website continues to generate good traffic and referrals for the company’s retail suppliers. The ability to provide strong, professional POS has also been instrumental in helping Wondergrass expand their representation into new retail chains, increasing sales and making Wondergrass products available to a much wider audience.