Melbourne-based community radio station Light FM 89.9 offers listeners ‘a positive alternative’ and a message of hope, setting it apart from other stations in the Melbourne market. Since its inception, Light FM has understood the importance of creating and maintaining an exciting and dynamic brand identity and has worked with Adstract Art to ensure its advertising and marketing continue to create interest, communicate that point of difference and attract new listeners.
Adstract Art designed an initial visual identity for Light FM at its inception, and continues to monitor and update it to keep it fresh and current in a competitive market. Advertising collateral, including press advertisements, signage, bumper stickers, outdoor advertising and vehicle signage are designed to grab attention, reinforce the brand and attract potential new listeners, as well as promote special media partnerships such as Light FM’s simulcast of Nine News in Melbourne.
Light FM reports brand awareness continues to grow strongly and the station consistently rating very well, particularly for a community station, performing as well as some of the commercial stations.
Identity, Print, Advertising