Horner Recruitment is a well established recruitment agency which takes a slightly different approach to its work. The company approached Adstract Art to help create a more contemporary, younger visual identity which more accurately conveys its culture of friendly personal service, passionate and responsive approach, resourceful solutions and reliable outcomes.
The Solution
Adstract Art developed a strong brand which provided consistency by using the same basic image of a hand as had been used in its past visual identity, in an updated and upgraded design which brought the company firmly into the 21st century. The bright, eye-catching design conveys the company’s personal and practical ‘hands on’ approach and, together with a bold red colour that conveys the energy, enthusiasm and action that characterise Horner…creates a distinctive look that sets Horner apart from it’s larger competitors.
The Results
Horner Recruitment reported excellent response to the new look, with clients saying it really conveys the agency’s energy, approach and professionalism. As well as enjoying the benefit of a stronger, more consistent image across all its marketing communications, Horner Recruitment is delighted with the way its new visual identity more accurately conveys its ‘personality’ and point of difference.
