The Genetics Australia “Horizon” Progeny Test Program provides a steady stream of superior genetics to the dairy industry with the aim to improve the functionality, productivity and profitability of dairy herds. 80% of genetic improvement in Australia’s Dairy industry comes from the progeny testing of potentially superior young sires that have been selected for their breeding goal and progeny tested by Australian farmers under Australian conditions.
Because progeny testing is the driver of genetic improvement for the Australian Dairy industry, it was essential we create an effective and recognisable branded advertising program that not only motivates farmers to participate in the program, but also to communicate proven performance and reinforce Genetics Australia’s position as the leadership brand.
Genetics Australia has been delighted with the results of its ongoing advertising program, which not only reflects the quality of the Horizon Progeny Test Program as it continues to be the most successful in Australia for producing top proven sires, but has generated strong response from dairy farmers.
Advertising, Print, Visual Identity