Genetics Australia is Australia’s largest artificial breeding supplier, supplying half of the genetics used by Australian dairy farmers to improve their herds. In addition to genetic improvement they offer merchandise, herd improvement services, herd testing, artificial insemination and a range of other services.


Adstract Art was asked to design an effective, consistent and recognisable brand and advertising program which would position Genetics Australia as a leadership brand, communicating strong clear key messages about the company’s products, and achieve powerful ‘cut through’ in a competitive market.

The result is a strong consistent visual identity across all of the brand’s retail collateral and integrated marketing, delivering on all objectives, including strong cut through that is driving sales and communicating it’s long-term strategic goals of brand differentiation.

Explore the Genetics Australia Case Studies by selecting a tab above.

Genetics Australia engaged Adstract Art to develop and implement its new logo and create a consistent visual identity across all of the brand’s retail collateral. Our brief was to design an effective, consistent and recognisable advertising program which positions Genetics Australia as a leadership brand, communicating strong clear messages about the company’s products, and achieve powerful ‘cut through’ in a competitive market.


When Australia’s largest artificial breeding supplier needed to refresh their communications, Adstract Art delivered a new integrated approach across all communications channels that not only reaches their traditional customer base, but also to an emerging generation of technology savvy business oriented farmers both locally and internationally.


With growth in online sales being fuelled with a spike in use of mobile devices such as iPads and smartphones, it was critical that an online merchandise store become part of the new marketing strategy for Genetics Australia. Adstract Art was engaged to design and build the new site after winning a competitive submission process, which was said to be more thorough than the others received.


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