Genetics Australia has been involved with the development of Australia’s genomic technology through its partnership with the Dairy CRC and was first to use this technology in Australia. Adstract Art was engaged to create a campaign to not only inform farmers of this next generation technology, but to also educate them that the science of using DNA to identify the next great proven sire can be achieved earlier and more accurately.
Building on the established visual identity designed by Adstract Art, we created a strongly branded series of advertisements that featured high-tech imagery of DNA strands. The striking designs and first-to-market content stood out in the market place and helped to reinforce Genetics Australia’s position as the industry leader.
Brand executions covering the all consumer experiences including brochures, advertisements, field day displays and reseller point of sale. Overall, a successful, creative visual campaign with cut-through achieved incredible results, encouraging a large proportion of farmers either enquire for more information, or make use of the break-through technology. Genomic technology is now becoming widely used around the world to improve the accuracy of our young bull selections.
Advertising, Print, Visual Identity