Franklin Web is one the largest privately owned printers in Australia, and has the reputation of being the most innovative and versatile catalogue printers in Australia. Working closely with CEO Philip Taylor, Adstract Art completed a visual identity audit that identified how the established brand could be improved both in design and application.
Our strategic response was to reinvigorate the brand to clearly communicate key messages consistently throughout its visual livery and marketing collateral. We devised a series of integrated pieces including:
- A new Corporate Profile book
- Advertising for targeted publications
- A re-design of their quarterly magazine “Pressing Issues”
- A new database driven website, with CMS and mobile conversion
The new CMS driven website delivered both a desktop and mobile version, with the CMS providing staff with a simple, easy to use tool for maintaining and updating content within the site.
The new communications have been received well, delivering on all objectives including its long-term strategic goals of brand differentiation. Particular value has been realised through the new website, and Franklin Web is almost entirely managing the ongoing content needs of the website internally. The integrated communications are driving enquiries to the website, with traffic to the website more than doubling within the first few months.
Identity, Interactive, Print