FranklinConnect is a newly created brand from one of Australia’s largest printers, Franklin Web. The communications and print management business helps marketers to deliver seamless integrated experiences from catalogue, to POS, email, mobile and online. Launching a new brand in a competitive space, it was essential that FranklinConnect make a splash, and to do that we knew we had to reach the target market through multiple mediums.
A new visual identity that is independent of the parent company’s branding. We then created a series of communications, including a corporate profile, a CMS-driven website and email marketing solution. We focused heavily on content design to ensure the message was communicated efficiently.
The brand has been reporting several key developments since launch and, though it’s early, is already making the splash they need. Feedback on the website and branding has been positive. We look forward to hearing more developments in the coming months.
Identity, Interactive, Print