When it comes to getting the most from any design project, there’s one simple secret: A good brief.

Doing a little extra preparation on your brief for the designer is time well spent, because at the end of the day, design is not about drawing – it’s about thinking. Once the thinking is done, an effective design is the natural result.

But wait, we’re getting ahead of ourselves..

Design is a creative solution to a practical problem. That means you need to make sure we understand what you want to achieve, so that we can make sure the final product really works for you, to help you succeed.


Ideally, your brief should cover five areas:

Tell us the facts about your organisation or product. How is it perceived or positioned? What or who are its competitors? What are your strengths? Weaknesses? Opportunities?

Who do you want to talk to? Your customers may be one group, but it might be more complicated – suppliers, end users, people in a certain area or age group, even your competitors in some instances. What do these people think now? How would you like to change that?

What are the aims and objectives for this design? Don’t be afraid to set specific short, medium and long-term goals and structured time frames. It’s only by measuring tangible things like dollars, market share or changing perceptions that you’ll gauge the effectiveness of your overall marketing.

How is the design to be used? We’ll need to know – for instance, if it’s for packaging or clothing, or if it’s to be copied a lot, we’ll need to take that into account in the design. Make sure you let us know if you’ve had problems in the past that have been related to design … and we’ll make sure it doesn’t happen again.

Have a clear and realistic idea of what you’re prepared to spend and communicate this to us early so we can discuss what can be achieved within your budget and prioritise tasks. If you have the budget for a one-bed flat, you won’t be able to build the Taj Mahal … but we’ll make sure you get the best one-bed flat money can buy!


If you have a project you’re ready to take to market, talk to us today. We know how to get the right information at the brief, then deliver a solution which meets that brief to the letter. The result? Great design which plays an important role in helping you achieve your aims.