Good design can be enormously effective – just ask the people at Wycliffe Bible Translators, whose new family of visual identities, together with a new positioning statement also created by Adstract Art, have made a major impact on their communications effectiveness. As part of its aim to update and improve its brand and recognition, Wycliffe approached Adstract Art to redesign the visual identities of its three member companies to present ‘one face to the market’, and to come up with a consistent visual approach for its current campaign, its website, and its associated collateral, that would carry this through to its various audiences.

According to Rudi Monaco, Wycliffe’s Marketing Manager, Adstract delivered on all counts, with a ‘truly professional effort [which] exceeded our expectations and addressed the design brief beautifully.’ The new logo designs meet Wycliffe’s requirement for a visual identity that conveys the organisation’s core beliefs, projects a professional and positive image, and will help them create a ‘passion for the brand’.

A real bonus has been the clever and effective positioning statement, Good News in Anyone’s Language. “It has met with universal endorsement,” says Rudi, “and we all wish we’d thought of it!” Not only has the new look and tag impressed internal audiences, it has greatly increased the effectiveness of Wycliffe’s communications – by something like 300% on early estimates – and has already generated an unprecedented demand for information packs via the company’s updated website.

So if you need great design that really works, Adstract can deliver! We specialise in making our clients advertising, design and visual identities stand out from the crowd. If you want to achieve your business goals like Wycliffe, phone Paul Andrews today on 9429 7406.