Is Digital Killing Print?

Jan10

Do you remember the 80′s hit single, ‘Video Killed the Radio Star’? If you can you’ll appreciate how much has changed in the communications and technological landscape over the last 20 plus years. Things have certainly moved on since those ‘big haired’ days, but is Digital now on its way to killing Print?


Certainly the internet and wireless technologies have come of age and whole generation of youth is emerging having grown up surrounded by smartphones, tablets and social media. While we all still enjoy the tactile nature and rich finish of high quality printed magazines and brochures, the gradual shift from print to digital over the last decade has become a quantum leap. This is not purely a result of one technology but the ability of a range of technologies that integrate, store, share and manage information in a way that would otherwise be physically impossible. But it’s not all over – not by a long way, rather than this being a Digital v Print matchup – it’s become more of a symbiotic relationship between the two heavyweights.

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Making your website a success

Jan08

With the increasing use of the internet, the needs for all business to produce content keeps increasing. When it comes to your website, the obvious answer to increasing content costs is a CMS (Content Management System). However, with the quality of content increasing all the time, is the answer to managing your content as simple as having a CMS?

Looking around at the quality of content being produced for the internet these days, it’s obvious the that we all need to step up our game if we want to stand out. No matter how good your CMS, none are capable of doing what’s really required – developing a good content strategy.

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