Is Digital Killing Print?


Do you remember the 80′s hit single, ‘Video Killed the Radio Star’? If you can you’ll appreciate how much has changed in the communications and technological landscape over the last 20 plus years. Things have certainly moved on since those ‘big haired’ days, but is Digital now on its way to killing Print?

Certainly the internet and wireless technologies have come of age and whole generation of youth is emerging having grown up surrounded by smartphones, tablets and social media. While we all still enjoy the tactile nature and rich finish of high quality printed magazines and brochures, the gradual shift from print to digital over the last decade has become a quantum leap. This is not purely a result of one technology but the ability of a range of technologies that integrate, store, share and manage information in a way that would otherwise be physically impossible. But it’s not all over – not by a long way, rather than this being a Digital v Print matchup – it’s become more of a symbiotic relationship between the two heavyweights.

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Online presence helps Aussie icon grow overseas


For years we’ve been hearing about how the internet is slow to catch on in regional areas due to slow connection speeds, differing attitudes and just about any other reason you could throw in. All this talk unfortunately meant that marketers often overlooked the regional market. 2012 was the year this finally started to change.

As a long-term client of ours here at Adstract Art, we had been in ongoing discussions with Genetics Australia about the benefits of a strategic online presence. When we were invited to present our ideas, we were champing at the bit.

When we sat down to discuss our ideas, we were pleased to discover how much they ‘got it’ – they saw the potential of the web for their brand and what’s more they understood how their complex data assets could be represented. After going through the details and presenting our plan, we then got underway with the design and build.

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