When it comes to getting the most from any design project, there’s one simple secret: A good brief.
Doing a little extra preparation on your brief for the designer is time well spent, because at the end of the day, design is not about drawing – it’s about thinking. Once the thinking is done, an effective design is the natural result.
But wait, we’re getting ahead of ourselves..
Design is a creative solution to a practical problem. That means you need to make sure we understand what you want to achieve, so that we can make sure the final product really works for you, to help you succeed.