Is Digital Killing Print?


Do you remember the 80′s hit single, ‘Video Killed the Radio Star’? If you can you’ll appreciate how much has changed in the communications and technological landscape over the last 20 plus years. Things have certainly moved on since those ‘big haired’ days, but is Digital now on its way to killing Print?

Certainly the internet and wireless technologies have come of age and whole generation of youth is emerging having grown up surrounded by smartphones, tablets and social media. While we all still enjoy the tactile nature and rich finish of high quality printed magazines and brochures, the gradual shift from print to digital over the last decade has become a quantum leap. This is not purely a result of one technology but the ability of a range of technologies that integrate, store, share and manage information in a way that would otherwise be physically impossible. But it’s not all over – not by a long way, rather than this being a Digital v Print matchup – it’s become more of a symbiotic relationship between the two heavyweights.

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Rebrand or Reposition?


Putting aside rebranding projects due to mergers, acquisitions or major restructuring, many businesses are faced with stark market signals that it’s time to revitalise or reengineer their business approach and customer focus. This realisation can become more quickly apparent in tougher economic times, within vulnerable or very competitive market segments.

This can leave business leaders without much time to react or grapple with the implications of how best to remodel their brand. For businesses in a more stable market position, a realignment of branding can be planned in concert with any future business and marketing goals and thus extreme changes of direction are less likely required.

In either case, a strong strategic approach is recommended to allow your business and brand to evolve to the next level, reaching out to new customers while still engaging with your traditional customer base. This strategic approach will inform the decision to either rebrand or, in a more low-key way, revitalise your brand by repositioning it.

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Making your website a success


With the increasing use of the internet, the needs for all business to produce content keeps increasing. When it comes to your website, the obvious answer to increasing content costs is a CMS (Content Management System). However, with the quality of content increasing all the time, is the answer to managing your content as simple as having a CMS?

Looking around at the quality of content being produced for the internet these days, it’s obvious the that we all need to step up our game if we want to stand out. No matter how good your CMS, none are capable of doing what’s really required – developing a good content strategy.

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It’s all in the brief


When it comes to getting the most from any design project, there’s one simple secret: A good brief.

Doing a little extra preparation on your brief for the designer is time well spent, because at the end of the day, design is not about drawing – it’s about thinking. Once the thinking is done, an effective design is the natural result.

But wait, we’re getting ahead of ourselves..

Design is a creative solution to a practical problem. That means you need to make sure we understand what you want to achieve, so that we can make sure the final product really works for you, to help you succeed.

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Online presence helps Aussie icon grow overseas


For years we’ve been hearing about how the internet is slow to catch on in regional areas due to slow connection speeds, differing attitudes and just about any other reason you could throw in. All this talk unfortunately meant that marketers often overlooked the regional market. 2012 was the year this finally started to change.

As a long-term client of ours here at Adstract Art, we had been in ongoing discussions with Genetics Australia about the benefits of a strategic online presence. When we were invited to present our ideas, we were champing at the bit.

When we sat down to discuss our ideas, we were pleased to discover how much they ‘got it’ – they saw the potential of the web for their brand and what’s more they understood how their complex data assets could be represented. After going through the details and presenting our plan, we then got underway with the design and build.

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