Do you remember the 80′s hit single, ‘Video Killed the Radio Star’? If you can you’ll appreciate how much has changed in the communications and technological landscape over the last 20 plus years. Things have certainly moved on since those ‘big haired’ days, but is Digital now on its way to killing Print?
Certainly the internet and wireless technologies have come of age and whole generation of youth is emerging having grown up surrounded by smartphones, tablets and social media. While we all still enjoy the tactile nature and rich finish of high quality printed magazines and brochures, the gradual shift from print to digital over the last decade has become a quantum leap. This is not purely a result of one technology but the ability of a range of technologies that integrate, store, share and manage information in a way that would otherwise be physically impossible. But it’s not all over – not by a long way, rather than this being a Digital v Print matchup – it’s become more of a symbiotic relationship between the two heavyweights.