With a strong background in church insurance in Victoria, Churches of Christ trustee PropCorp recently changed its name and went national with an expanded product portfolio that also encompasses savings and other financial products. To effectively reach its new markets, lift the organisation’s profile and ensure understanding of its expanded product range, PropCorp knew they needed a strong and effective approach across their visual and marketing communications. The Solution With its change of name, PropCorp required a total rebrand. Adstract Art created a visual identity which is tailored to the unique environment of the church sector, while creating a strong …

The Genetics Australia “Horizon” Progeny Test Program provides a steady stream of superior genetics to the dairy industry with the aim to improve the functionality, productivity and profitability of dairy herds. 80% of genetic improvement in Australia’s Dairy industry comes from the progeny testing of potentially superior young sires that have been selected for their breeding goal and progeny tested by Australian farmers under Australian conditions. The Solution Because progeny testing is the driver of genetic improvement for the Australian Dairy industry, it was essential we create an effective and recognisable branded advertising program that not only motivates farmers to …

Melbourne-based community radio station Light FM 89.9 offers listeners ‘a positive alternative’ and a message of hope, setting it apart from other stations in the Melbourne market. Since its inception, Light FM has understood the importance of creating and maintaining an exciting and dynamic brand identity and has worked with Adstract Art to ensure its advertising and marketing continue to create interest, communicate that point of difference and attract new listeners. The Solution Adstract Art designed an initial visual identity for Light FM at its inception, and continues to monitor and update it to keep it fresh and current in …