Genetics Australia has been involved with the development of Australia’s genomic technology through its partnership with the Dairy CRC and was first to use this technology in Australia. Adstract Art was engaged to create a campaign to not only inform farmers of this next generation technology, but to also educate them that the science of using DNA to identify the next great proven sire can be achieved earlier and more accurately. The Solution Building on the established visual identity designed by Adstract Art, we created a strongly branded series of advertisements that featured high-tech imagery of DNA strands. The striking …

Ice hockey has been played in Australia for more than 100 years, yet the sport has had a very low profile and recognition. Adstract Art’s brief was to come up with an eye-catching visual identity which captured the excitement of the sport and brought it firmly into the twenty first century. The Solution An exciting new visual identity, featuring the AIHL brand together with a dynamic hockey puck, was created in the bold new colours of dark blue, light blue (to represent the ice) and orange (to attract attention and add warmth and excitement). A new strapline was created, promoting …

With Australia’s climate becoming ever more unpredictable, gardeners across the country are looking for ways to ensure their gardens look great rain, hail…or drought. Wondergrass enlisted Adstract Art’s help to create a strong visual identity and help promote their range of quality synthetic grass and turf products. The Solution Adstract Art first created a strong visual identity, incorporating a ‘W’ made from blades of grass and a clear rendering of the company name, which was then incorporated into the company’s print advertising and online presence. As well as a strongly branded, easy to navigate website with ‘click throughs’ to dealers …