With a strong background in church insurance in Victoria, Churches of Christ trustee PropCorp recently changed its name and went national with an expanded product portfolio that also encompasses savings and other financial products. To effectively reach its new markets, lift the organisation’s profile and ensure understanding of its expanded product range, PropCorp knew they needed a strong and effective approach across their visual and marketing communications. The Solution With its change of name, PropCorp required a total rebrand. Adstract Art created a visual identity which is tailored to the unique environment of the church sector, while creating a strong …

Ice hockey has been played in Australia for more than 100 years, yet the sport has had a very low profile and recognition. Adstract Art’s brief was to come up with an eye-catching visual identity which captured the excitement of the sport and brought it firmly into the twenty first century. The Solution An exciting new visual identity, featuring the AIHL brand together with a dynamic hockey puck, was created in the bold new colours of dark blue, light blue (to represent the ice) and orange (to attract attention and add warmth and excitement). A new strapline was created, promoting …

FranklinConnect is a newly created brand from one of Australia’s largest printers, Franklin Web. The communications and print management business helps marketers to deliver seamless integrated experiences from catalogue, to POS, email, mobile and online. Launching a new brand in a competitive space, it was essential that FranklinConnect make a splash, and to do that we knew we had to reach the target market through multiple mediums. The Solution A new visual identity that is independent of the parent company’s branding. We then created a series of communications, including a corporate profile, a CMS-driven website and email marketing solution. We …