FranklinConnect is a newly created brand from one of Australia’s largest printers, Franklin Web. The communications and print management business helps marketers to deliver seamless integrated experiences from catalogue, to POS, email, mobile and online. Launching a new brand in a competitive space, it was essential that FranklinConnect make a splash, and to do that we knew we had to reach the target market through multiple mediums. The Solution A new visual identity that is independent of the parent company’s branding. We then created a series of communications, including a corporate profile, a CMS-driven website and email marketing solution. We …

Genetics Australia is Australia’s largest artificial breeding supplier, supplying half of the genetics used by Australian dairy farmers to improve their herds. In addition to genetic improvement they offer merchandise, herd improvement services, herd testing, artificial insemination and a range of other services. Adstract Art was asked to design an effective, consistent and recognisable brand and advertising program which would position Genetics Australia as a leadership brand, communicating strong clear key messages about the company’s products, and achieve powerful ‘cut through’ in a competitive market. The result is a strong consistent visual identity across all of the brand’s retail collateral …

With a strong background in church insurance in Victoria, Churches of Christ trustee PropCorp recently changed its name and went national with an expanded product portfolio that also encompasses savings and other financial products. To effectively reach its new markets, lift the organisation’s profile and ensure understanding of its expanded product range, PropCorp knew they needed a strong and effective approach across their visual and marketing communications. The Solution With its change of name, PropCorp required a total rebrand. Adstract Art created a visual identity which is tailored to the unique environment of the church sector, while creating a strong …